A social media user’s profile, his status updates, opinions, likes, comments, inputs to different quizzes, games etc, is collected for data mining purposes.
Based on the above, a psychological profile is developed, his political leanings are determined and his social media is bombarded with fake news, manipulative video feeds that can bring about a change in the user’s preferences.
#TheGreatHack, reveals what #CambridgeAnalytica was about – using data sets or digital traces that “you” leave on whatsapp, FB, Google, Instagram and other apps – for data mining purpose.
#Brexit, #Trump Elections, Trinidad and Tobago elections are examples of CA’s interference. The scary part of the investigations is the fact that CA was interested in promoting far-right wing parties across the world – a desperate desire it seems bring in chaos and then mould the world with help from the lies they spread.
As one british legislator in the documentary terms the tactic as “weapons grade communication technique” to persuade, influence people for gains of their clients !
How you ask ? Well the digital traces or likes, comments etc etc that you leave on the social media are now also termed as your bloodstream that runs into the internet which can be injected with “parasites” or fake/manipulative information.
Cambridge Analytica has shut down but remember there are many more such firms who do the same. Beware !
A must watch !